Using these assumptions below this graph will represent the estimated contract and upsell revenue generated on a monthly basis.
200 units per month sold
35% contract penetration produced in F & I {70 PCP contracts}
$300.00 average selling price per contract
$35.00 average upsell per service visit
The yellow
portion of this graph indicates monthly contract income.
The green part indicates monthly upsell income as
customers begin to redeem their vouchers.
Maintain the relationship you developed in the Sales process through the Service Department.
According to a recent Automotive News publication addressing the trends in customer retention over a 3 year period the report reflected a dismal 20% level of retention within the service department after the initial delivery in sales.
Both graphs above and below represent the impact PCP will have in retaining your customers and how this will equate to an increase in both service drive and showroom traffic.
PCP is a multi
faceted interactive marketing tool for the dealership. It
will allow for:
- Enhanced opportunities for upsell revenue in the
service drive.
- Greater potential for repeat and incremental
vehicle sales.
- Substantial positive impact on customer loyalty.
- Significant increase in dealership cash flow.
- Major increase in customer retention.
